SignalCraft™ Tools

Webinar Funnel Math

Paid ads to a webinar to a booked call to a sale. Change any number and the rest follows.

Funnel

Ad spend is the campaign's lifetime budget. The ads usually start 72 hours before the webinar and stop about 2 hours before it begins, so the whole budget is spent in that window.

Costs

Funnel

Registrants
Attended the webinar
Booked a call
Showed to the call
Sales

Money

Cash collected
ROAS
CPA
Total cost
Net profit
Net ROAS

Counts are rounded to whole people and each dollar figure is rounded on its own. The math uses the unrounded numbers, so sales × price won't always match cash collected, and totals can be $1 apart.